Nielsen: Online ads' market growing

Nielsen: Online ads' market growing

A forecast by Nielsen predicts that online advertising will more than double over the next five years. The press release explains the online ad market will grow from $16.6 billion in 2009 to $32.1 billion in 2014.

 

While paid search will grow 30% compounded annually over the next two years, it is no longer the sole driver of online ad spending. Display ads and online classifieds will each grow more than 25% compounded annually over the same period.

 

"The growth in online advertising is the product of all the progress that Web sites and technology providers have made in the last two years. We've seen companies very actively working to make the Internet a more attractive advertising medium. With targeting technologies, the discovery of search by major advertisers, and real measurement and planning tools, the Internet is ready to fulfill its early promises of effectiveness, reach and trackability."

 

http://www.nielsen.com/us/en/insights/reports-downloads.html